Pepper Gel Magnum 3

Like many companies, the events of 2020 drove our team to consider why we do what we do. We asked ourselves: what is our promise? How do we make a difference in people’s lives? We wanted to unearth the true power behind our products and use that to drive our company’s heartbeat.

At a leadership brainstorm, a new executive suggested our products empower vulnerable people. It’s a simple enough sentiment. But with further consideration, we realized our products allow people to keep themselves, their loved ones, and their communities safe. From that point, our true north came into focus.